Boutique Bar Turnaround
Small Business, NSW
Driver
The client had a unique sales position, but was failing to capitalise on regional market opportunities. With the boutique bar scene flourishing, the venue was struggling to solidify their identify in a growing market.
A recent influx of other venues in the area, coupled with the increasing supply of “craft” products into established hotels, had eroded their revenue stream, requiring an operating model refresh.
What we did
Developed strategic operating model to tap into regional market.
Increased social media engagement through targeted activity.
Established a clear philosophy around product and service to increase customer satisfaction.
Result
Recognised by Beer & Brewer as the number eight Regional Beer Venue in Australia.
Re-established venue as number one ranked bar in local area.
Increased revenue, exceeding previous performance benchmarks.